Ryan George – Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

264: A good problem to have?

Posted on: March 9, 2026 /

Categories: Uncategorized

Several of my clients in the equipment space have been buying shipping containers of Chinese mini excavators, loaders, and attachments to supplement consigned inventory. One of these auctions led to an interesting post-sale conversation with a client.

263: I was so glad my client proved my assumption wrong last week.

Posted on: February 24, 2026 /

Categories: Uncategorized

Facebook stats will often be proportional to website traffic and participation. They almost always contribute to the story of the auction. But not always. The same goes even for bidder registrations. At the end of the day, the only numbers that count are sale prices.

262: Biplane Productions has now advertised 12,000 auctions.

Posted on: February 9, 2026 /

Categories: Uncategorized

At the auction company where I worked before starting this freelance gig, I advertised about 150 auctions per year. At that rate, it would’ve taken me almost 80 years to market this many auctions. So, back in 2002, I never imagined this milestone was possible.

261: Has a seller ever asked you this?

Posted on: February 6, 2026 /

Categories: Uncategorized

Zane Parrott forwarded this encouraging and entertaining post-sale story for his Illinois auction last week of oilfield equipment: “After the auction closed and we were discussing the total bid price, the seller’s exact words were (and pardon my French), ‘Are you 💩ting me? It brought that much?’ The seller was thrilled. Pickup went smoothly. And all is good!”

260: I have a weird job.

Posted on: February 5, 2026 /

Categories: Uncategorized

I might do some wild adrenaline stunts on my days off, but my clients like Wyeth Auctions take big chances with their livelihoods. I work hard so that those risks are rewarded as often and as much as possible.

259: An incredible amount of free advertising!

Posted on: February 4, 2026 /

Categories: Uncategorized

“Ryan, your results are amazing, and it’s been an amazing auction for sure with bidders from all over.” I wasn’t surprised, because the Facebook ads in this campaign were shared well over 500 times.

258: This asset category is getting tons of free publicity for different clients.

Posted on: January 26, 2026 /

Categories: Uncategorized

I had never advertised the liquidation of a [click to see type of] company until Mike Knudsen of The Hamilton Group sent me this Michigan auction. The ads performed efficiently in every category, but one stat grabbed my attention: 202 people had shared the ads with their Facebook friends. That’s a LOT of free advertising!

MAKE BIGGER COMMISSIONSRyan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

264: A good problem to have?

263: I was so glad my client proved my assumption wrong last week.

262: Biplane Productions has now advertised 12,000 auctions.

261: Has a seller ever asked you this?

260: I have a weird job.

259: An incredible amount of free advertising!

258: This asset category is getting tons of free publicity for different clients.

MAKE BIGGER COMMISSIONS
Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.